What we're learning, in public.

16 July 2026

Do Founder Personal Brands Actually Generate Leads?

Yes, when they're run as a consistent system, not occasional posts. The research on why buyers trust people, and what turns a founder brand into pipeline. With sources.

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15 July 2026

GEO vs SEO: What's the Difference, and Does SEO Still Matter?

SEO ranks you in a list of links; GEO gets you quoted inside an AI answer. In 2026 you need both. Here's how they differ, what peer-reviewed research shows actually works, and where the common advice is already outdated, with sources.

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14 July 2026

Is It Legal to Use ChatGPT With Company Data in Switzerland?

Yes, with the right safeguards. The revised Swiss FADP (nLPD) and the EU AI Act set the rules for using AI on company and personal data. Here's what compliant use requires, with sources. Not legal advice.

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10 July 2026

What Is RAG, and How Does It Stop AI From Making Things Up?

Retrieval-augmented generation lets an AI answer from your own documents, with sources, instead of guessing. Here's how it works, why it curbs hallucination, and where it still fails, with sources.

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8 July 2026

Why Do Most Corporate AI Pilots Fail?

A 2025 MIT study found ~95% of enterprise generative-AI pilots produced no measurable return. The evidence points to data and process, not the model. Here's what actually goes wrong, with sources.

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