Own the narrative in your market.
By the time a buyer books a call, the decision is mostly made. McKinsey finds B2B buyers now move across about ten channels, doing most of their research alone before they ever speak to you. A founder they already know and trust changes that. We shape your messaging, create the story, produce the content, and put it where your buyers already look.
Five numbers, two arguments.
People trust people, and people research before they talk to you.
Your brand. Built with you, run for you.
We build the strategy, create the narrative, produce the content, and place it where your audience is. An onboarding sets it up, a monthly retainer keeps it running. The result is a founder people trust, which attracts clients and talents alike.
01
Positioning & Strategy
We start with what you want to achieve and what stands in the way. From that we build your positioning, the strategy and the narrative that carries it.
02
The Content System
Content is how the strategy gets executed, because that is where the attention is. We produce it every month, in the formats your audience responds to.
03
Channels & distribution
The strategy decides where the content goes. We run those channels consistently and keep the material findable by AI.
Two brands, one method.
Person or company, we work the same way: understand the goal, build the positioning, then execute through content. A company brand is built from the faces and stories inside it.
Personal brand
The founder.
For founders, executives, and anyone whose name carries the business.
Objective
Trust that attaches to a person. Investors, clients, and talent come to you by name.
Approach
One voice, first person. Your opinions and your story, produced across the formats your audience responds to.
Employer brand
The company.
For companies whose reputation depends on more than one person.
Objective
Trust that attaches to the company. The right people apply, and the market knows what you stand for.
Approach
Many voices, one direction. The people inside the company tell their own stories, and the culture becomes visible.
Onboard once. Then let it compound, every month.
Every engagement starts with your goals and the problems in front of you. Seven steps take it from there to content running on your channels every month.
Once, at the start
- 01DiscoveryYour goals and your situation.
- 02PositioningWhere you stand in your market.
- 03Persona & narrativeThe positioning turned into a voice and a story.
- 04StrategyWhich channels, which formats.
Then every month
- 05ProductionThe content, made every month.
- 06DistributionPublished where your audience is.
- 07ReportingWhat worked, what changes next.
Four levels of engagement.
Four levels, matched to your stage and ambition. After discovery we send a project proposal with scope and price. Once you accept, we onboard.
Not sure which tier fits? The first call tells you.
Get your diagnosis →Our guarantee
If the first engagement does not deliver what we scoped, you do not pay for it.
Every engagement starts with a fixed-scope pilot. We write down exactly what you get before you sign anything. If we do not deliver those things as described, you get your money back. We can offer that because we control the scope, and because we would rather lose a fee than lose a reference.
Questions founders ask us
What does this cost?+
An onboarding to set the foundation, then a monthly retainer. The exact scope and the price are in a written proposal after the first call, so you see both before you commit to anything.
What if it does not work?+
The first engagement is fixed scope, written down before you sign. If we do not deliver those deliverables as described, you get your money back. That is the entire risk you carry.
You are new. Why take the risk on you?+
Because we price like it. Early engagements are fixed scope, money back if we miss, and we over-deliver on purpose, because your result is what we sell next. You are getting a team that needs the reference more than it needs the fee.
Will it sound like me?+
Yes. Everything comes from workshops, interviews, and your own past work, never a template. You approve it before anything goes out, and an NDA comes first.
Personal brand or employer brand?+
Both. Founders build trust in their own name. Companies build it through the people inside them. The method underneath is the same.
How hands-on do I have to be?+
As much or as little as you want. Some clients want to shape every post, others want to hand it over. We set the level in the proposal so you know before you sign.
How do we start, and how do you know it worked?+
With a short call. It is a diagnosis, not a pitch. We work out what you need, then send a proposal with scope and price. After that we measure by outcomes, not vanity metrics: conversations started, investor interest, talent attracted, leads generated and opportunities created for you to close.